This week we discussed strategies to keep content relevant and keep your followers engaged. 3 ways of doing this would include posting personal content about company history and goals, using powerful headlines or eye-catching visuals, and involving your customers through interactive calls of action. Having your content go viral is the goal of every marketer. During this week’s lecture, we discussed 7 techniques that content should embrace to go viral. Some techniques that stood out to me were evoking emotion, and posting during peak hours. With the holiday season approaching, there are many ads that target one’s emotions to speak to the consumer. Disney, typically speaking to one’s inner child and targeting emotion, put out a series of holiday ads in 2022 that are heartwarming, embrace family, and speak to one’s inner child and growing up. These ads evoke emotion in the viewer, causing them to further connect with the company.
When you think about the holidays, you often think about delicious home-cooked meals and spending time at home with loved ones. McDonald’s is probably not the brand that comes to mind, however, last year McDonald’s wanted to change that, and created a warm holiday ad that makes you think of the restaurant even during the holidays.
You see a little boy eagerly making a Christmas Wishlist larger than life wrapping itself all over their apartment, and when he loses it, his parents cheer him up with a happy meal. This ad puts emphasis on family time and not the superficial material part of the holiday, following Mcdonald’s brand message of being for families.