You didn’t hear this from me but…
Sypress is a major stalker. The notes from all her other classes had some weird references but nothing concerning. Then I got to week 5 of Intro to Content Strategy and it was all about investigating her competition and analyzing her audience’s every move. Hunter and prey style. Not sure if it’s because Halloween is coming up or she went nuts over reading week, so let’s dissect this information.
Murder and Taxidermy Metadata and Taxonomy
Metadata. I’m sure we’ve all heard the term but no one really knows what it is, just that they accept all cookies and keep it pushing. According to Sypress it’s easier to look at it through three main types (Benson, 2017).
| 1. Structural | 2. Administrative | 3. Descriptive |
|---|---|---|
| Basically, it’s the label of what data needs to be collected. These are contextual pieces of fact ex. date created and who made it etc.. Picture it as the word(s) that come before a colon. | This is how the data collected is managed. Think of a receptionist organizing files by date created or author. | These are what give the labels value. The goal is to describe the data collected. The words before the semi colon now need to be explained. |
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Taxonomy though, I’ve never even heard that word in my life. My assumption of Sypress stalking was kiboshed once I saw a definition she wrote:
“To create some level of consistency and control over the information used to describe a content component, and clarify relationships between them” (Benson, 2017). Taxonomy is a way to create hierarchal groupings and relationships between data collected.
A way to think about this is through hashtags. For example #Canada would lead you to a plethora of posts related to the country, we’ll call this a term-list. These can for parent-child relationships, which are hierarchies, like Canadian restaurants or Canadian hiking trails. The thesauri between these could be travelling or hobbies, really any sort of logical connection between the posts.
Competitor Analysis
Well now I realized she’s not eluding to hunting down the competition or taking them to a roast battle. It’s almost a way to keep your enemies closer… in a sweet role model way. The guest speaker for the week, Huy Tran, expressed the importance of pivoting. It’s a skill ever brand should hold in high regard in able to remain relevant and provide relevant content. A competitor analysis done at ever stage of the business cycle will yield strengths, weaknesses, and trends of other businesses. One his information is applied, your content should reflect how positively the audience views the brand.
She’s impressed me again! Her ability to pivot and provide content in such trendy ways is inspiring. And as always, if anyone asks you didn’t hear this from me…
XOXO,
Bona Fide Barbie
Sources
- Jael Joseph
- Huy Tran
- https://www.braintraffic.com/insights/an-introduction-to-metadata-and-taxonomies