Reflecting upon the interview with Ebony and this week’s readings, one thing that stuck out to me was the importance and impact of target audiences. In this blog post, I discuss why establishing a target audience is key to creating a following and loyalty to your brand. I touch upon some key points, including originality, branded content, and having a voice and values online to maintain relationships between your target audience and brand. All of these topics relate to the idea of establishing a target audience and moving forward to develop a bond and sense of loyalty with your consumers.
