There is so much that goes into creating great digital content. Although there are many different forms of digital content it seems that what they all have in common, be it social media, blog, or traditional digital advertising, is the importance of strategy. This week’s class contents, readings and guest speaker brought in different perspectives of the same core ideas. That is content strategy matters!

Matt Bowman said in the article ‘Content Strategy Vs. Content Marketing: What’s The Difference?’ that, “By simply creating content and distributing it, you may miss out on great opportunities. This is akin to throwing things at a wall and hoping they’ll stick.” This is very similar to the opinion of guest speaker and blogger Dash of Dee who expressed the importance of individuality and finding ‘your niche’. You have to focus on who you are targetting and implement elements that will attract your tarlevis style guideget audience and represent the brand accurately. This is where a style guide is super helpful.

I cannot think of a single brand that does not have certain fonts, colours or icons that are uniquely distinguishable. As an example, think of a brand like Levi’s. Levi’s has, in my opinion, one of the most distinguishable indicators in fashion and ironically it is found on the butt of all their jeans, easily visible to everyone. Not only is the stitching on the back pocket part of their style guide but so are the vibrant red and classic denim blue colours as well as the red shape that is part of their logo.

Additionally, on her blog ‘Dash of Dee’, Dee has created her own style guide which is followed carefully. Her website is sleek and feminine, mostly black and white but with a couple of pops of colour, which all match her 

dash or dee home page

art style perfectly and attract a certain audience or as she would say her niche.

Although the blogger Dee and the Levis brand are very different in many ways for both it is crucial to hook people in through upholding good =brand appearance and image and provide consumers with consistent goods and keep them coming back for more.