So you’ve made your weekly posts and noticed the engagement is not the same.
Well, that certainly is strange.
This could be because of the algorithm has shifted, and if you don’t know what that word means, you’ve come to the right place.
It isn’t hard to pay attention to engagement and what is trending to help you with the creation of your posts and campaigns. However, it is only when you have implemented the post where you can see how your thinking plays out. Some things to keep in mind is the vision, tactics and strategy.
Working with the algorithm is not hard you just have to first be able to understand the algorithmic forces that push for positive visibility. Unfortunately, these can sometimes have negative reputation shifts. The algorithm is constantly changing, sometimes as fast as overnight.
The Essentials
Being proactive as well as reactive is the most important thing to keep in mind. Every social network has different algorithms so what might work out successfully on one might not be the case for another. However when you have a team of people who coordinate the socials, it is best to have a central system across all platforms. This ensures that the same message and product push is displayed throughout all outlets.
In many circumstances, an algorithm will become personalized based on the user. When you constantly click on and engage in content that interests you more of this similar content will appear on your time line. This sets the tone to your socials which can be beneficial to a business or organization when someone partakes interest in them.
Another important tip is to be active on socials. When you have frequent activity on these platforms then the algorithm ends up rewarding you by pushing out your content to both new and existing viewers. This helps to spread your content more and grow your audience.
The algorithm is truly your best friend when it comes to making content, once you get into it you have to maintain your spot there as it is not hard to lose. By paying attention to your analytics and current trends and topics, it’ll be hard to mess up.
Remember, the algorithm is always changing so there is always a spot for a new idea, product or service to hit the internet.