Brooke Ihnat, serving as a social media manager, underscores the dynamic and diverse nature of her role, stressing the uniqueness of each day. Her responsibilities span a broad spectrum, encompassing tasks such as content evaluation, strategic planning, crisis management, and content scheduling, without confining to either the B2B or consumer aspects of the business. She notes that, at times, her work feels more like a fulfilling engagement due to its integral and multifaceted nature. This perspective on social media management has captured my interest, prompting me to consider exploring it in the future, potentially through an internship. My university education and personal experiences have provided me with a foundational understanding that aligns with the requirements of this profession. Hearing Brooke’s insights has offered valuable perspectives on what it might entail.
Regarding content repurposing and creation, Brooke mentions the evolution of their approach over the past two years. They now strive for a more organic style, moving away from overly ‘ad’-like content. Their audience exhibits a preference for less polished, more natural uploads, emphasizing the importance of authenticity in maintaining a brand’s credibility. Modern consumers can discern content that appears overly staged and inauthentic. Brooke’s strategy of positioning her brand as a lifestyle entity rather than merely a financial institution in their industry is intriguing. This approach illustrates that, even within a specific niche, one can inject creativity into their brand personality, reflecting authenticity rather than conforming to conventional expectations.
Lastly, Brooke highlights that there is no one-size-fits-all approach to content calendars and planning. What truly matters is fostering collaboration. This valuable lesson extends to various media-related endeavors, emphasizing the significance of cooperation in achieving successful outcomes.