Putting Myself Out There
Ebony Reece Baker, who is a journalist, was our in class guest speaker this week. Journalism is not a field that I wish to personally pursue, so a large amount of the technical journalism information will not be overly useful to me in particular, however, Ebony did speak on one topic which I did find quite useful to me and my journey as a digital marketer/content creator, and that was the importance of always putting your name out there without fear of rejection. Ebony shared a personal story about how her first job in the journalism industry was a job that she reapplied to after previously being rejected. This makes me feel like I should have tried this strategy in the summer when I was looking for summer employment. I received many rejection emails and did not respond to a single one because I did not see the value in responding, I now do.
Target Audiences
Moving on from Ebony’s teachings where she shared the importance of putting yourself out there in the work world, I will now move on to (in an admittedly cheesy segway) putting yourself out there in the content world, more specifically putting yourself out there to your target audience. As I spoke about in my previous blog, I was a social media creator for a very low-budget startup company in the summer, so I was tasked with making a lot out of a little. This meant that I needed to dial into my target audience precisely and target them specifically. I was not provided the budget to play around and test different content strategies for different target audiences. I did my research on the industry before making a single piece of content, and doing this really allowed me to connect with the community that I was growing as I knew exactly the demographic of the person I was talking to. In that sense, being part of a low-budget project with a smaller customer base was a fun experience that I am extremely grateful for.