Welcome back to another week of Everitts Bangin Blogs! This week’s reading by Whitney Cornuke talks about artificial intelligence, and the role it has in today’s generation through content creation and marketing. 

More specifically she touches upon the strategic use of AI in marketing, which includes the following: 

  • Use as a Starting Point→ AI tools can initiate content creation, with human writers enhancing the initial drafts.
  • Increasing Productivity→  AI can reduce the time spent on content creation, allowing teams to focus on more creative aspects.
  • Enhancing Customer Segmentation→  AI tools can aid in creating more targeted and personalized content, understanding audience needs better.

 

For example, a business may create preliminary drafts of blog pieces, social media updates, or email marketing material using AI technologies like Jasper or Copy.ai. After being improved upon by their creative staff, these draughts become more interesting, authentic, and personalized. The business could also use AI to evaluate consumer data, which would allow them to develop more customized messages and content for various client categories. This would increase the efficacy and efficiency of their marketing efforts. This strategy is similar to the article’s approach to the strategic use of AI in that it uses AI to generate initial content and get customer insights but still depends on human creativity for strategic direction and finishing touches.

 

In addition, Kyle Thomas, who is a design and content producer, talks about the as-is model, which is an imaginary map that he uses when trying to decipher the ‘dream state’ of the client’s organizational goals, where their current progress is at and how to get there. The resources and aptitudes that a marketing consultant brings to the table certainty outweighs the convenience and growing ubiquity of Al, according to Kyle. Kyle notes that while he does think AI could be incredibly useful and efficient, he finds that it may also lack the genuity and realism of a content creator. 

 

I remember when I was working for flavor savers, all of the content I made were videos. I never used AI tools — like chatgpt— to write any of my scripts/content because I found that it would just sound robotic, even once I added my own flair of personality into it. Creating videos just allowed me to be authentic and I had to make sure it was entertaining, something AI can’t just magically do. 

Overall, although this generation is rapidly expanding its reliance on AI tools, that is something I want to train myself to NOT do, as I find that the best content out there is produced by creative and original ideas, and the passion to actually execute it.

 

That’s it for this week’s bangin blog. Next week we come to our final blog of the semester, hard to believe how much time flies when you’re having a good time. See you then!