In this week’s blog post, we discussed the importance of data and algorithms. We looked specifically at how algorithms work and how personalized content generation allows brands and companies to gain more engagement. We used an example of how TikTok algorithms work to demonstrate this idea. We looked into the platform’s use of hashtags, the “for you page” feature, and trends’ overall motifs. To fully understand this case study, we looked into my personal TikTok feed and how my interests influenced the content and brands I interacted with.
