An Analysis of Two Direct Competitors in the Industry
While my blogs do not directly compete with the big guns like TSN and Sportsnet, it is important to analyze what strengths and weaknesses each of them have to offer. As well as, looking at how my content can improve through identifying what they do best.
TSN and Sportsnet are direct competitors in the industry. They are both sports media and news companies based out of Toronto, showcasing live sports content of all the different major sports. One main difference between the two networks is they own the rights to certain sports and how this can either strengthen or worsen the way they display this content to their viewers. Historically, Sportsnet has always had the higher ratings and better coverage for hockey because they own the rights of Hockey Night in Canada, which is every Saturday night.
There are some opportunities for TSN to step up their game when showcasing hockey on their network to improve the coverage and stay more competitive. For example, introducing a special broadcast of any of the hockey games that they own on Saturday to stay relevant in the hockey world with the other network. Allow for more in depth coverage to hook the viewer more to stay on that platform instead of the other.
Guest speaker Huy Tran offered valuable insight in order to improving my content as well as mentioning the correct time to conduct a competitor’s analysis. Climbing on trends as soon as possible was very key insight, as it directly relates with the content that I produce. Hoping on that big trend in the sports world through articles and posts, allow for more clicks and keeps fans interested while giving them my perspective on that trending story. It is important to execute things right away and to meet the demands of what my viewers want to see.