Career Compass: Jodie Dublin Dangleben Edition

This week’s career compass features Jodie Dublin-Dangleben the owner of JD Naturals, and social media influencer. Let’s dive in!

Hashtags – They Still Work!

Many people have begun stepping away from using hashtags. Looking at major companies, many no longer use hashtags, and if they do, they are often used very rarely. However, they still serve just as much as a purpose and can do wonders if you are looking to reach more people. Jodie discusses how she will use a mix of trending hashtags and hashtags that relate to her post, that way she can gain more attraction. A lot of people do this, specifically on TikTok, with the hashtags #foryou #foryoupage #fyp. These don’t necessarily relate to the video, but since these hashtags are constantly trending, they get the video out there. I think hashtags are still incredibly important, and Jodie mentioning how she uses them shows how useful they can truly be. 

Know Your Content

Insights are an incredibly valuable tool that can be used to help create better-performing content. By looking at insights across all of your content, you are able to get a solid idea of what people like and what they do not like. This is why it is crucial to stay on top of checking your insights and analytics. If you can figure out a trend to which types of content tend to get more attention, it becomes simpler to make future content just as successful. I think Jodie’s talk about how insights are important was super helpful, and by giving us examples of how she uses them on her social pages, we were able to get a better understanding of how insights can be beneficial in the social media world. 

Career Compass, Where Do We Land

Jodie Dublin gave us good insight that can be used for anyone looking to use social media in their career path. That’s why this weeks Career Compass lands on… Elsewhere!