Brooke Ihnat is a strategic communications specialist with over 6 years of experience in the industry. She has an eye for innovation and is a trail blazer within the field. And we were lucky enough for her to be a guest speaker with us.
Her roles in social are enjoyable because every day is different and never the same. Brooke says Social is the avenue in which they can talk back with people. Seeing what people are saying on your pages where you can assist them and link them to help them with whatever issues or concerns, they are having. Brooke continues to say that socials can be an avenue for complaints, but it can also be a place to build strong brand loyalty.
Socials support all avenues of a company. They help introduce new products, retain and make new customers. Now a days they are usually at the forefront of complaints. Even showcasing internal talent to the public or new hires that they’re excited to have on board. It really creates a sense of community between the brand and the consumer.
Brooke explains how having content that’s too addy and in your face doesn’t perform as well as content that feels more organic and is lifestyle. She has found people like less produced; they want a brand that feels real. Which I agree with. We all know companies are trying to sell us stuff and aren’t our friend. But I personally much prefer the friendly approach that Brooke speaks about. It’s more of a “we have this if you like it” instead of “you NEED to buy this now”. More companies need to take this approach in content creation. Having content that looks more like something your friend is posting than a multibillion-dollar company. Like i said, we already know companies want us to use/purchase their products, they don’t need to shove it down our throats with their content we consume at home.