Blog #6- Huy Tran
Huy Tran is the National Marketing Manager for the Aburi restaurant group. This interview was very interesting to me because he is doing something I would love to do one day. Before this interview, I never thought about the thought that must go into marketing for a restaurant. Personally, if I do go out to eat, it definitely isn’t to a Michelin-starred restaurant, but there is a whole market for high-class foodies. This is interesting, as it’s not as easy to market to that group as they can’t just promote on TV like many other chain restaurants. They are more exclusive and therefore also market that way. Another thing that Huy mentioned is their partnership with services such as OpenTable. His mention of the company took me to their website to take a closer look. I was completely unaware that there was a service such as this. Open Table is an app that allows people to find restaurants in their area that have ‘open tables’ available for reservation. It also works with those restaurants to inform them what is being searched and what the competition is also posting. This is something that I was unaware would happen in the food industry. Huy discusses how using tools like that allows them to crack down on what people are searching and therefore how they use descriptions, hopefully, getting more customers to their sites and ordering their food. I find the data collection to be very interesting. To know that even in that scenario, data plays a huge factor and helps immensely.