Blog #1

Living in a world where the internet and social media are so predominant, the pressure of being liked by others seems to be at an all-time high. For influencers, it can feel even worse. Their job is to be a persona that people will constantly be entertained by, while also having to keep their brand the same. But what happens when an influencer decides they no longer want to do what they are known for?

How do you market yourself?
Most people have a niche that they may feel strongly about, some want to share to the world their knowledge about it and create a community online. To build a community, you must learn how to market to the specific group of people you know are interested in your niche.
Building a community starts with creating content about you and your niche, and using strategy tools to view peoples reaction to your posts. Content strategy will help traffic into your main content platform for them to interact with you and form a bond since they feel that connection of having similar interests. Don’t forget to bring in a charismatic personality to your content.

What if your niche changes?
The story of Dee Thompson, AKA “A Dash of Dee”, is an example of a blogger who decided that it was time for her to re-brand, as she no longer felt a connection with her makeup-only content.
In an interview with
Jael Joseph, Dee explained her process in re-branding into lifestyle content that she felt more connected with. Dee Thompson described her re-branding as a new baby that needs most of your time and attention to get back on her feet.

At the end of the day, she had to market new kind of content that some of her followers would not be interested in. Yet, some of them stayed because they like her as a blogger and not only her niches.

It’s okay to change!
If you are scared to change your digital content, this your sign to do it.

Just remember it will take a lot of time and effort.
Here are some tips:

Create an email newsletter
Create Infographics
Create a video to market your content’s niche!