Beta Squad is a YouTube group from the United Kingdom with five members. The members are Sharky, Chunkz, Niko Omilana, KingKennyTV, and Aj Shabeel. The group was formed in 2019 and has uploaded consistent content ever since. Beta Squad is currently sitting on 7.76 million subscribers on YouTube. They also upload content on TikTok, Instagram, and Twitter. For the most part, they put their focus on their YouTube channel. They upload once a week, usually every Sunday. Beta Squad focuses on releasing its content to entertain and provide comedic value. They use a few strategies to connect with their audience and increase their brand awareness.
To begin, Beta Squad uses compelling titles and eye-catching graphics as the thumbnails and titles for their YouTube videos. As mentioned in one of the readings, one of the steps in creating viral marketing campaigns is to provide a compelling title. Although the reading mentioned specifically campaigns and Beta Squad focuses on weekly content, the idea of compelling titles is similar. Simplicity is an important part of content creation, as Guest Speaker Jodie Dublin-Dangleben mentioned. She briefly spoke about simplicity and how it raises the awareness of your brand. Beta Squad keeps the title of their videos between 4-10 words for the most part. It is all about understanding the platforms you are uploading on. Content creators can utilize capital letters in the titles of their videos on YouTube, but on TikTok, capital letters in captions are not apparent. For example, Beta Squad’s most recent video is titled, ‘FIND THE GOLD DIGGER – FILLY EDITION’. This title is written using all capital letters and is only six words. With the decrease in attention spans, content creators must be as careful and concise as ever to grab the user’s attention. Since Beta Squad’s content distribution focuses on YouTube, some content uploaded on platforms such as TikTok, Twitter, and Instagram takes clips from YouTube.
In the same reading, one of the next steps in creating content marketing campaigns is to invoke an emotional response. Emotions will always resonate with an audience. People will remember content based on how it made them feel, good or bad. Beta Squad uses comedy to strike the happiness and joy emotions of their audience. Guest Speaker Jodie Dublin-Dangleben also talked about making your audience want more and keeping them engaged. Their videos consist of rankings, false identity, blind dating, and more. Their content caters to people aged 16-35 as it is more suited to entertain a younger audience that can relate to their videos. For instance, people aged 18-26 may be dating and may find their dating videos relatable and funny. Across some of their videos, they add a concise trailer intending to build anticipation and tease next week’s episode. They usually add comedic clips and moments for the next video at the end of the most recent one. It is apparent that the Beta Squad members are all great friends and genuinely enjoy spending time with one another. Overall, Beta Squad provides compelling content and has done a great job connecting with its audience emotionally.
