And we’re back for another blog! This week we will be taking a closer look at Ronald Robbins insights on “How to Create a Content Marketing Funnel that Converts” along with Huy Tran, the National Director of Marketing for ABURI restaurants in Canada.
What is the role of a content marketing funnel?
Content marketing funnels involve creating and distributing helpful content – blogs, social media posts, videos, newsletters – to current and potential customers.
It allows you to become a content expert in your field/industry. As a result, you increase brand awareness and encourage existing and potential customers to buy your service or product.
Let’s get one thing straight: The purpose of the content marketing funnel is to create value.
Content marketing funnel is supposed to be a way to make a meaningful connection with your customer base.
How do you create success with a content marketing funnel?
How you Inform, connect, and entertain your customers will determine the success of your content marketing. It gives your customers value in knowing what they are dealing with.
Customers will be aware of your content, consider what you are marketing, and then hopefully, decide if it is something they wish to continue with.
Consider a fitness influencer or personal trainer that wants to engage their audience in a comprehensive fitness journey. Here is how they may employ content marketing at each level of the funnel.
1. Stage of Awareness: Inform
The content creator’s purpose at the top of the funnel is to make potential consumers aware of their brand and expertise. They should educate the audience in creative ways, such as creating blog entries, videos, or social media material on themes such as “The Importance of Regular Exercise” or “Basic Nutrition Tips.” This material should give useful information without attempting to sell something.
2. Stage of Interest: Connect
The fitness creator may generate content that builds a stronger relationship as people travel down the funnel and exhibit interest. They may, for example, offer webinars, live Q&A sessions, or produce vlogs about their own fitness journey and experiences. These pieces of content not only educate, but also allow the viewer to engage on a deeper personal level with the author, and if rightfully done, will make your customers consider investing in your marketing.
3. Stage of Loyalty: Entertain
It is critical to keep clients loyal after they have been converted. At this level, content should be fun and engaging, with an emphasis on establishing a strong relationship. Content such as weekly exercise challenges, behind-the-scenes content, and entertaining competitions may be created by the developer to keep their existing clients interested and delighted. In this stage, your customers should have decided on whether or not they will be sticking around for more content.
Content Marketing Funnel is an approach that not only addresses the diverse needs of their audience, but also nurtures long-term customer relationships.
Huy Tran Expertise
Moving on, Huy Tran gave valuable tips on the things he’s recognized throughout his career that will only push your content in the right direction.
Tran mentioned the importance of keeping up with the trends. As exhausting and chaotic it might be, knowing what’s popular is how you are kept in the loop, especially if you are targeting a specific audience or trying to increase your customer base.
Tran also touched upon consistent strategy methods. It’s the only way you will be able to maintain high quality in terms of your work. This is how you will be able to identify what works, or what doesn’t work for your audience. The lack of quality equals the lack of audience engagement and potential customers.
Lastly, and probably most importantly, is to build trust through your content. You want to be associated with everything you put out. You will have a higher chance of people sharing your work with others if the audience feels that the content you create is reliable and credible. That is the only way you will be able to maintain and grow your audience.
Isn’t it so much fun to expand our knowledge? Can’t wait to see what next week’s blog has in store! Catch you then!
