Angela McLean has developed her skills as a content and social media manager by cultivating a passion, for storytelling throughout her career path. This love for storytelling began when she was seven years old and influenced her decision to study journalism and professional communication at Toronto Metropolitan University. Throughout the years in her field of work, she has created a content strategy that combines creativity, with research-based viewpoints.  

McLean’s approach heavily involves using resources, like Hootsuite and Excel to manage and organize content effectively. Her use of these tools helps her plan when to post content and keep an eye on posts consistently. Sharing content regularly is key in drawing in visitors and creating anticipation, among the audience to remain engaged and come back for updates.  

I found it interesting that McLean believes that conducting research is essential, to her method of developing content strategies and engaging with audiences, in her field.  When dealing with social media algorithms McLean emphasizes the value of experimentation and learning from experience. By testing strategies, she can enhance her techniques and identify what really makes a difference. Additionally, she recommends repackaging content in ways across a range of platforms as a tactic to increase exposure without getting repetitive. 

McLean thinks that telling stories is crucial when it comes to producing content that connects with viewers, on platforms such, as media and lengthy articles. She stresses the importance of building a community through relatable content to foster engagement and relationships.  Networking is crucial, in her line of work. She stresses the importance of building connections to open up opportunities and gain viewpoints. McLean combines storytelling with authenticity and data-driven decision-making to captivate audiences and drive success in the run.

Land Acknowledgment

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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