This campaign video draws inspiration from a typical morning routine. While recovering from a cold, the vibrant colours of a Vitafusion vitamin bottle caught my eye, sparking the idea for this campaign.

Filmed entirely in the student residence, the video aims to highlight the importance of Vitamin C for maintaining good health, especially during the fall season when a hint of colour can brighten up the day.

Transforming campaign video clips into a 30-second short-form video optimised for all social media platforms.

Approach

• Curated impactful clips from the campaign video.
• Crafted an engaging 30-second video designed to capture attention quickly.
• Ensured the video is suitable for various social media formats and platforms.

Outcome

The final video effectively grabs viewers’ attention, enhances brand recall, and drives vitamin purchases.

Inspired by the health benefits of Vitamin C, a walk to the park provided the perfect setting for a good photo shoot. The natural surroundings offered plenty of inspiration, and the focus was on capturing warm, vibrant images that reflect the vitality of Vitamin C.

The resulting photos beautifully convey a sense of well-being and energy, making them a strong addition to any portfolio

After a two-week survey, it shows that the majority of people aged 12 to 27 and 60 to 78 take Vitamin C supplements.