A spec campaign of a campaign for Adidas Originals showcasing their Adidas Sambas through warm coloured, product style photos

This spec video was for Adidas Originals, and took inspiration from their Instagram account as they sit down with Celebrities and interview them. The goal with this was to capture and showcase Adidas Original shoes in the real world with genuine moments and experiences.

With this, the idea was to combine voiceover, with real interview clips to interrupt the pattern of the short form video and try to create something more engaging. Additionally, the approach was more product driven and more ad-like for the brand.