alan golea

gymshark photo series

for this assignment, we were expected to make a promotional photo campaign for a brand. I chose Gymshark and showed the evolution and building of confidence in the gym, proving the gym can take you anywhere

gymshark promotional video

in this assignment, we were expected to take the brand from the photo campaign and make a 2-3 minute video, focussing on video-making elements whilst promoting the brand. I decided to go for a more inspirational piece, speaking on how everyone can feel comfortable in the gym using gymshark

gymshark mobile promotion

in this assignment, we were expected to make a short form video, intended to be on YouTube Shorts, TikTok, Instagram Reels, etc. using Audio to convey our message. I decided to use it to show intensity and displaying that you set your own boundaries.

gymshark data visualization

in this assignment, we were expected to make a data visualization involving the brand that we had chosen. I decided to display the top 5 countries in gymshark usage including an other category for all of the other countries.

Land Acknowledgement

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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