Leandro De Jesus MDST*1300 Final Portfolio
Lululemon Athletica Brand Assignment
Assignment 1: Lululemon Photo Assignment(Click and Slide for Carousel of Photos)
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Alec MacDonald, Lululemon Educator, Models different Lululemon Products:
Photo 1-3: Showing off Men’s Beyondfeel Run Photo 6: Showing off Lululemon emblem on Products
Photo 4: Running in Lululemon running gear Photo 7-9: Running in Lululemon running gear (continued)
Photo 5: Enjoy sights at Fairy Lake, Newmarket Photo 10: Tying up the Men’s Beyondfeel Run
PRODUCTS FEATURED: Men’s Beyondfeel Run TCPR*, Pace Breaker Short, Licence to Train Short Sleeve, Fast and Free Running Hat
Assignment 2: Lululemon Video Assignment:
Cassidy Phillips, Lululemon Community Specialist, shares about her time in school and how athletics helped and continues to help her. She also talks about her role as Lululemon Upper Canada Mall’s Community Specialist and how the brand is connected to the local community.
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Assignment 3: Lululemon Audio Assignment(Clip from interview)
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings and more.
Cassidy Phillips, Lululemon Community Specialist, Shares her favourite Lululemon product for running
DATA
How Important is High-Quality Athletic Wear?
Answers:
The Most Important (Will pay high prices for quality clothes every time) – 0 Submissions (0%)
Very Important (Sees the benefit in quality clothes and will by it) – 8 Submissions (38.1%)
Somewhat Important (Will only buy on a discount) – 12 Submissions (57.1%)
Not Important (will not buy any clothes that are expensive) – 1 Submission (4.8%)