Brand Photo Assignment 

The brand that I chose to focus on is Coach, these are the 10 photos I picked that I think best represents the brand and what their aesthetic is.

Video Assignment

For the video assignment, I tried to film something a but more relaxed and similar to a “Get Ready With Me” or a “Spend The Morning With Me” video that you could find on YouTube or TikTok.

Audio Assignment

The ad I created for my audio assignment blends my photos and a bit of footage from my video assignment. My script uses a play on words to have the tone of it match the carefree, and fun vibe that I wanted my photos to give off in the Brand Photo Assignment.

 

Data Visualization

It was a little hard to come up with a question that related to my brand. At first I thought of asking people what their favourite bag brand was but ultimately settled on asking people what their preferred bag to use on a daily basis is instead.

*Click here to view my data visualization* 

 

Land Acknowledgement

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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