Laneige Brand Shoot
For my brand assignment, I chose Laneige. Laneige is a South Korean skincare brand known for its focus on hydration and modern use of water science. Founded in 1994, Laneige’s products often feature advanced technology to enhance skin moisture and promote a healthy, glowing complexion. I was able to use my roomate as my model for this assignment and was able to express my creative side in doing up-close shots of the products. This gallery of photos features Laneige’s Water Bank, Lip Sleeping Mask (Pepermint & Berry) and Cream Skin Toner & Moisturizer.
Apple Music Video Project
For this assignment, I decided to use Apple Music as my brand and showcase the creativity and feeling you get when using Apple Music. Please click on the link "Dream Big with Apple Music" to the right to see the video.
Apple Music Audio Assignment
This assignment is a more condensed version of my video assignment, highlighting key audio features and a more narrative storytelling theme. Please click the button below to watch.
Apple Music vs Spotify Data Visualization
For the data visualization piece, I decided to do Apple Music vs Spotify as they are the top competitors in the streaming service. As you can see in the graph, Spotify has been beating Apple Music in revenue every year with a steep incline starting in 2021. With proper advertising, price comparisons and marketing tactics, Apple Music can hopefully gain more users and up their revenue to meet Spotify.
