Photo Assignment

Summer Fridays

I captured the essence of Summer Fridays through a series of light, aesthetic photographs. The photos reflect the brand’s clean, effortless identity, showcasing the products in sunlit settings that highlight their minimalist aesthetic. Each shot was thoughtfully composed to resonate with Summer Fridays’ commitment to simplicity, creating visuals that seamlessly align with their brand story.

Summer fridays Demographic

Based on brand analytics, the demographic of Summer Fridays consumers is presented in the chart.

Land Acknowledgement

The University of Guelph-Humber and Humber College are located within the traditional and treaty lands of the Mississaugas of the Credit. Known as Adoobiigok, the “Place of the Black Alders” in the Mississauga language, the region is uniquely situated along Humber River Watershed, which historically provided an integral connection for Anishinaabe, Haudenosaunee, and Wendat peoples between the Ontario Lakeshore and the Lake Simcoe/Georgian Bay regions. Now home to people of numerous nations, Adoobiigok continues to provide a vital source of interconnection for all. We acknowledge and honour the land we are walking on, the moccasin tracks of our ancestors and the footprints of the future generations to come.

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