This week through the readings and guest speakers, we learned how AI should be used as a tool and not a solution to our problems. Through the readings and guest speaker Kyle Thomas, we also learned AI can predict future trends and customer behavior based on historical data, helping marketers make informed decisions about content, products, and campaigns. Kyle Thomas stressed the importance of using AI in relation to research, insight, and problem-solving, but not a substitute for human intuition and understanding. I believe that AI has the possibility to become a very valuable tool for workers in all types of fields whether it be for marketing, school-related, finance, health-care etc. The main backlash AI has received in particular from post-secondary sources like professors is because students are using AI as a solution to their work and not a tool for their work. I have in the past used AI for research purposes for a school paper, and other school-related work, but have never used it as my primary tool. Whitney Cornuke discusses the possible ways that AI can be beneficial in the marketing field. She mentions that you can “use AI as a starting point for content creation, increasing team productivity by reducing the time spent on mundane tasks, and enhancing customer segmentation and personalization of marketing assets.” My primary concern for AI in the future is the use of AI-driven technologies, such as virtual assistants and social robots, which may contribute to social isolation as people interact less with each other and more with machines. This has the possibility to affect economic growth as it can create less employment opportunities. Overall, I stress the importance to use AI as a tool and not a solution.
